随着时代的发展和演变,广告设计主题的表达已不再着重于品牌、产品功能和特点的介绍,而更多地转向于突出时尚化、风格化和个性化的视觉语言创意。现代平面广告创意更体现了这种趋势,视觉语言所具有的感染力、冲击力和信息传达的准确性、客观性成为平面广告传情达意的最重要手段。视觉语言是平面广告视觉传达的最主要部分,它直观地诠释广告诉求点,以视觉表现力来吸引消费者并激发消费者的消费欲望。这是一个视觉化的表述过 With the development and evolution of the times, the theme of advertisement design is no longer focused on the introduction of brands, product features and features, but more on the visual language creativity that emphasizes fashion, stylization and personalization. This trend is reflected in the modern print advertisement creativity. The accuracy, objectivity and objectivity of the visual language’s contagion, impact and information communication have become the most important means of print advertisement. Visual language is the most important part of the visual communication of print ads. It visually interprets the appeal points of advertisements, appeals to consumers with visual expressiveness and stimulates consumers’ consumption desires. This is a visual expression