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代理渠道与营业厅所获支持的巨大差异,使联通 CDMA 的代理商极度抵触,渠道陷入危机:联通越是自己做,别人越看不到前途;别人越是不来做,联通越要自己做。一位朋友听说联通 CDMA 功能强大、无辐射、价格实惠,于是准备给太太买一部。但是他逛店时却发现,大部分店面根本就没货,即便某些店有货,也是模型机,或者只有少数几个品种,顾客没有选择余地。更要命的是,大多数门店都没有 CDMA 的海报。朋友是做快速消费品出身的,在和我探讨这个问题时感到很奇怪:难道一个产品在市场上到处都见不到,或者见到了,但陈列、店员推荐等都做得不好,产
Agency channels and business offices received huge differences in support, so that China Unicom CDMA agents extremely conflicted, the channel into a crisis: China Unicom to do more, others can not see the future more; others do not do more, China Unicom to do more . A friend heard Unicom CDMA powerful, non-radiation, affordable, so ready to buy a wife. However, when he visited the store, he found that most of the stores were out of stock at all. Even if some stores were available, they were model machines or there were only a few varieties, and customers had no choice. Even worse, most stores do not have CDMA posters. Friend is a FMCG background, and I was very strange to explore this issue: Is it a product not seen in the market, or seen, but the display, the clerks are not recommended to do so,