国际市场竞争已经跨越了产品竞争阶段,进入了品牌竞争时代。一个国家是否拥有国际驰名品牌,拥有多少国际驰名品牌,已成为该国经济实力和国际竞争力的象征。我国企业要庄国际竞争中立于不败之地,必须适应品牌竞争时代的要求,开展品牌营销,创出中 Competition in the international market has already crossed the stage of product competition and entered the era of brand competition. Whether a country has an internationally famous brand and how many internationally famous brands it has has become a symbol of the country’s economic strength and international competitiveness. Chinese enterprises must be invincible in international competition, and must adapt to the requirements of the era of brand competition and develop brand marketing.