由中国国际公共关系协会与世界传播集团中国代表机构共同主办的’98中国国际公共关系交流大会4月17日—18日在北京长城饭店举行。来自世界30多个国家和地区以及中国的200多位从事公关和传播工作的专家学者参加了这一盛会。中国国际公关协会会长柴泽民在开幕式致词中指出:面向21世纪全球公关的新时代,加强世界各国公关界之间 The ’98 China International Public Relations Exchange Conference, co-hosted by China International Public Relations Association and World Media Group China Representative Office, was held in Beijing Great Wall Hotel from April 17 to April 18. More than 200 experts and scholars in public relations and communications from more than 30 countries and regions in China and China attended the event. Chai Zemin, chairman of China International PR Association, pointed out in his opening speech: Facing a new era of global public relations in the 21st century, it is necessary to strengthen the public relations among countries all over the world