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编者按随着国家“十二五计划”的出台,明确提出将文化产业作为国家支柱产业之一纳入到国家战略发展规划,中国广告业迎来了一个前所未有的新战略机遇期。广告业作为文化创意产业和新兴信息服务业的支点产业和重要组成部分
Editor’s note With the promulgation of the State’s “12th Five-Year Plan”, it has been clearly stated that the cultural industry should be included in the national strategic development plan as one of the pillar industries in the country. China’s advertising industry ushered in an unprecedented period of new strategic opportunities. Advertising industry as a cultural creative industries and emerging information service industry fulcrum industry and an important part