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营销对一个企业来说是至关重要的一环,营销做得好坏直接关系着企业的产品能否正常销售出去,关系着企业能否打开市场局面、占有市场份额,同时,一个企业的市场营销模式也反映了该企业的文化精神,是引导企业走向成功的关键一步。随着计算机技术的发展,传统的市场营销模式以无法适应互联网技术的发展,无法为企业带来丰厚的利润,如果企业不再变革现有的营销模式,便会被市场淘汰,因此,企业需要制定新的营销策略,探求新的营销模式,从传统的营销思维变革到现代思维,重新定位产品市场,建立消费者对品牌的忠诚度,以使企业产品长久的占有固定的市场份额。
Marketing is an essential part of an enterprise. Whether the marketing is done well or not is directly related to whether the products of the enterprise can be sold normally, whether the enterprise can open the market and gain market share, meanwhile, the market of one enterprise The marketing model also reflects the company’s cultural spirit and is a crucial step in guiding the business toward success. With the development of computer technology, the traditional marketing model can not adapt to the development of Internet technology and can not bring huge profits to the enterprise. If the enterprise no longer changes the existing marketing mode, it will be eliminated by the market. Therefore, enterprises need Formulate new marketing strategies, explore new marketing models, change from traditional marketing thinking to modern thinking, reposition the product market, and establish consumer loyalty to the brand, so that the enterprise products will occupy a fixed market share for a long time.