在数字化技术的历史进程中,在其引领下,广播电视媒体的传播速度,也在不断的加快。但是媒体行业存在着激烈的竞争,听众对广播电视媒体的认知也在发生诸多变化,同时接触媒体的习惯也在潜移默化中发生着转变。基于此点,本文对新媒体时代下广播电视节目的发展形式,进行简要的分析和研究,旨在可以促进广播电视节目的长远发展。 In the course of the history of digital technology, under the guidance of it, the speed of dissemination of radio and television media is also constantly accelerating. However, there is fierce competition in the media industry. Many changes have taken place in the audience’s cognition of the radio and television media. At the same time, the habit of accessing the media has also been transformed subtly. Based on this point, this article analyzes the forms of the development of radio and television programs in the new media era in order to promote the long-term development of radio and television programs.