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随着改革开放的实行,越来越多西方文化传入我国,对我国各行各业的发展均产生了一定的影响。其中,西方绘画艺术在上世纪中期经历了翻天覆地的改变,许多艺术流派随之诞生。这些艺术流派流传至今,潜移默化地改变了现代人的审美观念。现代视觉传达设计深受西方绘画艺术的影响,其中的设计、版面、观念等方面的表现形式和发展方向都受到极大的影响。本文首先分析了西方绘画艺术与视觉传达设计之间的关系,进一步分析西方绘画艺术对视觉传达设计的影响,以供参考。
With the implementation of the reform and opening up, more and more western cultures have been introduced into our country and have exerted a certain influence on the development of all walks of life in our country. Among them, the Western art of painting has undergone tremendous changes in the middle of the last century, many art schools were born. These art schools have spread so far, subtly changing the aesthetic concepts of modern people. Modern visual communication design is greatly influenced by the western art of painting, in which the forms of expression and direction of development in terms of design, layout, concept and so on are greatly affected. This paper first analyzes the relationship between western painting art and visual communication design, and further analyzes the influence of western painting art on visual communication design for reference.