价格竞争如今是商业经营竞争普遍使用的手段,众多的小型商店、专卖店被价格仗打得难以招架,艰辛地支撑着买卖。由于缺少现代营销观,忽视“卖场”环境的营造,商品“卖点”的挖掘,商店“卖手”的培训,故很难发挥经营特色。 “卖场”是展示商品,让消费者身临其境实施购买行为的场所。“卖场”的客观环境对消费行为起着吸引导向的作用。“卖场”条件首 Price competition is now widely used as a means of competition in commercial operations. Many small shops and specialty stores are struggling with price warfare and are difficult to support the sale. Due to the lack of modern marketing concept, ignoring the Training, it is difficult to play a management characteristic. “Marketplace ” is a place where products are displayed and consumers are exposed to purchase. “Marketplace ” objective environment on the consumer behavior plays a leading role. “Store ” condition first