通过联销体的建立和成功运作,娃哈哈的市场策略取得了巨大成功。尤其是在非常可乐的战役上,娃哈哈的这种“乡土战略”令原本非常傲慢的可口可乐、百事可乐两大国际巨头大跌眼镜,最后不得不修正自己在中国市场的战略失误,跟在娃哈哈身后玩起了“鬼子进村”。联销体就是在每一个财务年度之初,经销商向娃哈哈缴纳相应的保证金,娃哈哈确保发货,并支付不低于 Through the establishment and successful operation of the joint marketing body, Wahaha’s marketing strategy has achieved great success. Especially in the very Cola campaign, Wahaha this “native strategy ” so that was originally very arrogant Coca-Cola, Pepsi two international giants stunned, and finally had to amend their own strategic mistakes in the Chinese market, with Wahaha behind Played “devils into the village.” The joint marketing body is at the beginning of each financial year, the dealer to pay Wahaha corresponding margin, Wahaha to ensure delivery, and pay not less than