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作为选题慎重、开掘深刻、形势比较复杂、感染力相对较长的电视专题节目来说,要想提高节目质量和宣传效果,开拍前的策划工作十分重要。主题是节目的灵魂,体现节目的内容和宗旨。主题的选择至关重要,作者从理论到实践广泛阐述了主题的选择不仅要广泛占有材料,注重背景的分析,还要密切关注受众的意向等观点。
As a topic-focused television program, with a deep digging scene, complicated situation and relatively long appeal, it is very important to plan the filming before it is put into effect for improving program quality and publicity. The theme is the soul of the show, reflecting the content and purpose of the show. The choice of theme is of crucial importance. From theory to practice, the author elaborates on the choice of theme not only in terms of possessing a wide range of materials, focusing on background analysis, but also paying close attention to audience’s intentions.