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花钱买信息,对现代商品社会来说是天经地义的。在当前国内调查业竞争日益激烈的时候,对于一个调查机构来说,独自占有调查信息则显得尤为重要。然而前不久,北京的IMI市场信息研究所却向全社会推出了一部500多万字的《1995IMI消费行为与生活形态市场年鉴》,其中涉及52种商品1000多个品牌的调查结果也一起公之于众,而他们这样做的宗旨却是一个调查业目前最热门的话题——信息共享。
Spending money on information is just right for the modern commodity community. At a time when the domestic investigation industry is increasingly fiercely competitive, it is especially important for an investigation agency to have the survey information alone. However, not long ago, Beijing’s IMI Market Information Institute launched a “Yearbook of 1995IMI Consumer Behavior and Lifestyle Markets” with more than 5 million words in its entirety. The findings of over 1,000 brands involving 52 commodities were also made public. The purpose of doing so is the hottest topic in the investigation industry - information sharing.