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提到国内知名的会展城市,义乌很难被错过。这个仅为县级市的城市虽小,但却是全国会展业发展最快的城市之一,义乌的三大贸易展会——义乌小商品博览会、旅博会、文博会等已成为全国闻名甚至国际知名的展会。会展业应成为性价比高且碳排放低的最佳营销方式,成为低碳经济时代各类企业依然青睐的绿色营销渠道。今年由义乌承办的第六届中国国际会展文化节的主题恰恰确定为“低碳经济与会展文化”这样一个紧密切合时代特征的主题。对于义乌这样一个成熟的会展城市,低碳经济正如何影响着其会展业的发展?
Mentioned the well-known convention and exhibition city, Yiwu is difficult to be missed. This city is only a small city at the county level, but it is one of the fastest growing cities in the convention and exhibition industry in the country. The three major trade fairs in Yiwu - Yiwu Small Commodities Fair, China Travel Fair and ICIF, have become famous throughout the country and even internationally Well-known exhibition. MICE industry should become the best marketing method with high cost performance and low carbon emission, becoming the green marketing channel favored by all kinds of enterprises in the era of low-carbon economy. This year, the theme of the 6th China International Exhibition and Exhibition Festival hosted by Yiwu is precisely defined as a theme that closely follows the characteristics of the times such as “low-carbon economy and convention and exhibition culture.” For such a mature convention and exhibition city Yiwu, how does the low carbon economy affect the development of its convention and exhibition industry?