在企业转换经营机制的大环境下,邮电企业“独此一家”和“等客上门”的思想将被打破,市场营销学已悄然步入通信企业行列,学会驾驭市场的艺术已成为邮电企业领导的当务之急。笔者试联系泉州局的经营实践,就这个问题谈几点看法。一、围绕市场搞经营长期的计划经济体制,使邮电对市场需求反应迟钝。翻开泉州局的市话发展记录,老是处于扩容、需求、告急,再 Under the environment of enterprises’ transformation of operating mechanism, the thoughts of postal and telecommunications enterprises, such as “being alone” and “waiting for visitors” will be broken. Marketing has quietly entered the ranks of telecommunications enterprises and learned to control the market. Be the top priority of postal and telecommunications enterprise leaders. I try to contact Quanzhou Bureau of business practices, talk about this issue a few comments. First, engage in long-term planned economy around the market to make postal and telecommunications unresponsive to market demand. Turn Quanzhou Bureau local history of development records, always in capacity expansion, demand, emergency, and then