编者按：国企改革进行到现阶段，职工“主人翁”的地位与作用已经愈来愈受到重视，这也是企业管理“以人为本”的世界潮流关于中国特色的具体表现。市场营销是企业经营管理的龙头，而“以人为本”的职工群众“主人翁”的地位与作用，则更是当今企业，尤其是广大国企在市场... Editor’s note: The state-owned enterprise reform has been carried out at this stage, and the status and role of the “owner” of the employees has received more and more attention. This is also a concrete expression of the “people-oriented” world trend of the enterprise management on Chinese characteristics. Marketing is the leading enterprise management, and the “people-oriented” status and role of the “owner” of the workers and masses are even more current enterprises, especially the vast number of state-owned enterprises in the market...