随着我国旅游业的快速发展,酒店业同质化竞争也日趋严重。如何使主题酒店在激烈的竞争中立于不败之地是目前普遍关注的焦点。本文通过对成都主京川宾馆的发展特色与创新管理进行全面地分析,分别从设计角度与定位角度探讨了其宾馆成功运营的关键因素,从而为主题酒店的发展提供建议。 With the rapid development of China’s tourism industry, the homogenization competition in the hotel industry is also becoming increasingly serious. How to make the theme hotel in an invincible position in the fierce competition is currently the focus of general attention. Based on a comprehensive analysis of the development characteristics and innovation management of Chengdu Grand Master Hotel, this article discusses the key factors of successful operation of the hotel from the perspective of design and positioning respectively, and provides suggestions for the development of themed hotels.