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忠诚顾客计划,也叫常客计划,指企业根据顾客购买本企业产品或服务的频率高低和累计数量多少给予顾客各种方式的回报,以鼓励顾客重复购买,提高顾客忠诚度的一种营销方式。目前,这种营销方式多被竞争激烈的零售、航空和金融等行业的企业所采用,如北京双安商场的荣誉顾客卡和中国国际航空公司的知音卡。持荣誉顾客卡的顾客可以根据在双安商场购物的累计积分在年终得到不同价值的购物券或礼物,还可以在平时购物中享受到
Loyalty Customer Program, also known as frequent flyer program, refers to a marketing method that gives customers various ways of rewards based on how often or how many customers purchase the products or services of the enterprise to encourage customers to repeat purchases and improve customer loyalty. At present, this marketing method is more and more used by enterprises in the highly competitive retail, aviation and financial industries, such as the honor customer card of Beijing Shuang'an Market and the card of China International Airlines. Customers with credit card holders can get vouchers or gifts of different vouchers at the year-end according to the accumulated points of shopping in the store and can also enjoy the usual shopping