知识营销知识营销指的是向大众传播新的科学技术以及它们对人们生活的影响,通过科普宣传,让消费者不仅知其然,而且知其所以然,重新建立新的产品概念,进而使消费者萌发对新产品的需要,达到拓宽市场的目的。随着知识经济时代的到来,知识成为发展经济的资本,知识的 Knowledge Marketing Knowledge marketing refers to the dissemination of new science and technology to the public and their impact on people’s lives. Through popular science, consumers not only know what they are doing but also know what they are doing and re-establish the concept of new products so that consumers Germination of the new product needs, to broaden the market. With the advent of the era of knowledge economy, knowledge has become the capital and the knowledge of economic development