随着新媒体技术的快速发展,动态化的传播形式已成为标志设计的发展趋势之一。将时间概念引用在标志设计中,利用视觉暂留现象和似动现象把一些动态规律的有序图片连续的播放,产生出动态化的标志并能与用户的操作产生互动性的传播形式,可以说是对以往传统标志的纯平面二维空间静态表现形式的补充与丰富。本文就此浅析标志设计的动态化传播趋势。 With the rapid development of new media technologies, dynamic forms of communication have become one of the trends in the development of logo design. The concept of time is used in the design of signs, the use of visual persistence phenomenon and simulate the phenomenon of a number of dynamic regular orderly picture playback, to generate a dynamic sign and user interaction can produce interactive forms of transmission, you can It is a complement and enrichment of the static representation of the pure planar two-dimensional space of the traditional symbols in the past. In this paper, the dynamic design of logo design trends.