公共关系就其本质而言,是一种人际交往的传播活动。其意是通过传播手段建立公众的关系。在医院,公共关系是一种独特的管理职能,是公关主体,通过一定的语言媒介向客体传递信息,以期唤起特定的反应和行为的一种活动。目前我国公关理论已充分应用于大企业、酒店,并取得了满意的效果。若把公关艺术用 Public relations, by its very nature, is a communication activity of interpersonal communication. Its intention is to establish public relations through means of communication. In hospitals, public relations is a unique management function. It is the main body of public relations. It uses a certain language medium to convey information to the object in order to arouse specific activities and actions. At present, China’s public relations theory has been fully applied to large enterprises and hotels, and has achieved satisfactory results. If you use PR art