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随着大众传播技术的飞速发展,市场对媒体提出的要求越来越高,网络电视、移动电视、数字电视等媒体的兴起,使得电视媒体面临着强大的竞争压力;而电视节目内容的同质化,在相当程度上增加了媒介广告经营的难度。媒体如何从纷繁复杂的竞争环境中突围,取得突破性发展,跃上一个新台阶,是亟待解决的问题,而从近两年的发展实践来看,影响力正在逐步成为我们经营发展的战略核心。从长远来看,媒介影响力取决于两个方面,一是媒体品质和社会公信力所
With the rapid development of mass communication technology, the market demands on the media are getting higher and higher. The rise of media such as Internet TV, mobile TV and digital television has caused the TV media to face strong competitive pressure. The homogeneity of television program content To a certain extent, it increases the difficulty of media advertising. How the media break through the complicated competition environment, achieve breakthrough development, and reach a new stage is an urgent issue to be solved. From the development practice in the past two years, the influence is gradually becoming the strategic core of our business development . In the long run, media influence depends on two aspects. One is media quality and social credibility