对于汽车自驾体验活动,所有企业都会闻之色变。往往活动越大,财政支出就越多,亏损就越多。然而,汽车自驾体验活动也有好的一面:可以为电台经营以及品牌建设带来丰富的人力资源,促进资源的整合使用,增强电台的品牌建设,提高其影响力以及收听率,也为增加利润打下良好的基础。本文就将针对汽车自驾体验活动对电台经营以及其品牌建设的影响进行分析,浅谈汽车自驾体验活动在快节奏的社会下如何对电台产生积极的影响。 For car self-driving experience activities, all businesses will smell the change. Often the more activities, the more financial expenditure, the more losses. However, the auto-driving experience also has a good side: it can bring abundant human resources for radio management and brand building, promote the integrated use of resources, enhance the brand building of the radio station, enhance its influence and listening rate, and lay a good foundation for increasing profits Good foundation. This article will analyze the impact of car self-driving experience on radio management and its brand building, and discuss how car self-driving experience can have a positive impact on the radio in a fast-paced society.