论文部分内容阅读
中国人民为之准备7年之久的北京2008奥运会及残奥会已经落下帷幕。北京2008奥运会不仅是全球人民的体育盛会,更是企业在赛场内外展开竞争博弈的商战盛会。除了位于赞助商最高级别TOP10的联想,还有多家中国IT企业成为奥运会参与企业中的一员。它们通过奥运平台展示了企业形象,提升了综合实力,并力图实现企业国际化梦想。
The Beijing 2008 Olympic and Paralympic Games for which the Chinese people have prepared for seven years have come to a close. Beijing 2008 Olympic Games is not only a sporting event for the global people, but also a business battle for enterprises to start a competitive game both inside and outside the arena. In addition to Lenovo, the TOP10 sponsor, there are a number of other Chinese IT companies that have become part of the Olympic Games. Through the Olympic platform, they demonstrated their corporate image, enhanced their overall strength and sought to realize their dream of internationalizing their business.