在中国,超过27000万的人都拥有一部自己的手机,而且这一数字还在迅速的增长。不论是国外的手机制造商,像诺基亚、摩托罗拉、索尼爱立信和三星,还是国内的制造商,如科健、波导、青岛海尔和厦新,都对中国未来的手机销售充满信心。面对这块肥硕诱人的“蛋糕”,各大厂商自然希望吃到最有油水的一部分。 然而,手机开发到今天,各种品牌在功能上都是大同小异,厂商要想在这方面有所突破已是相当困难。而且,激烈残酷的竞争甚至使时间变得比黄金都贵上百倍,在日新月异的环境下,任何一个方面的“停滞”可能都是致命的,市场已经给我们提供了太多“昨日娇艳明日黄花”的鲜活案例。于是,我们便看到,各 In China, more than 2700 million people have a mobile phone of their own, and this number is still growing rapidly. Both foreign mobile phone manufacturers, such as Nokia, Motorola, Sony Ericsson, and Samsung, as well as domestic manufacturers such as Kejian, Bird, Qingdao Haier, and Xiamen New, all have confidence in China’s future mobile phone sales. Faced with this plump and tempting “cake,” major manufacturers naturally want to eat the most oily part. However, the development of mobile phones to today, various brands are similar in function, it is very difficult for manufacturers to make breakthroughs in this area. Moreover, fierce and cruel competition has even made time more expensive than gold. In a rapidly changing environment, the “stagnation” of any aspect may be fatal. The market has already provided us with too much “yellow flowers yesterday.” "The vivid case. So we saw that each