近日,保时捷车主郝钢的特殊维权之举引起了媒体的注意。在多次维权未果后,其将涉事的保时捷卡宴车置于保时捷4S店门口,并为其举办了一场另类的葬礼。郝钢维权事件进行已有数月余久,至今未有定论。近年来,各大国际汽车品牌纷纷入驻中国市场,在疾呼“中国最重要”的同时,在面临质量或服务方面的危机公关时,其处理方式却不那么尽如人意。以下是笔者对近年来主要国际汽车品牌在国内危机公关处理行为的盘点。 Recently, Porsche owner Hao Gang’s special safeguard of rights attracted the media’s attention. After failing to defend for many times, the Porsche Cayenne on its doorstep was placed in front of the Porsche 4S and an alternative funeral was held for him. Hao Gang activist incident has been going on for more than a few months, so far no conclusion. In recent years, major international car brands have settled in the Chinese market, shouting “China’s most important ” at the same time, in the face of quality or service crisis public relations, the handling is not so satisfactory. The following is the author of the major international auto brands in recent years, the crisis in the domestic public relations inventory behavior.