康定斯基运用心理学的原理分析了点、线、面的内在声音,诠释出这些物质符号的外在形式,研究了它们与人情感的联系,而这种联系正是消费者发出的内在声音。本文将通过对这些基本元素独到的设计理论来探讨包装设计的情感、造型,使包装从视觉上、心理上触动着消费者的思想及心理。 Using the principle of psychology, Kandinsky analyzed the inner voices of points, lines and surfaces, interpreted the external forms of these material symbols, and studied their connection with human emotions, which are the intrinsic voices of consumers . Through the unique design theory of these basic elements, this article will explore the emotion and shape of the package design so that the package will visually and psychologically affect consumers’ thoughts and psychology.