2008年国内博物馆实行免费开放以来,博物馆事业取得了快速发展,展览水平也得到大幅度提升,但与群众日益增长的文化需求还有很大差距,博物馆如何能更进一步贴近群众,提高亲和力,真正成为公众公共文化生活的重要组成部分是摆在每个博物馆面前的问题。在分析问题和借鉴优秀博物馆的做法的基础上,对博物馆提高亲和力提出建议和对策。 Since the liberalization of the museum in 2008, the museum has made rapid progress and the exhibition level has also been greatly improved. However, there is still a long way to go to meet the ever-increasing cultural needs of the masses. How can museums get closer to the masses and increase affinity, Being an integral part of public public life is a question that lies before every museum. On the basis of analyzing the problems and drawing lessons from the excellent museums, the author puts forward suggestions and countermeasures to enhance the affinity of the museum.