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一、引言从2005.1.2-1.12,广州的强势媒体《南方都市报》(以下简称《南都》)连续11天推出了一个系列年鉴,即“2004娱乐年鉴”(占6期)、“2004体育年鉴”(占2期)和“2004文化年鉴”(占3期)。其中,文化年鉴分别题为“演义”、“说文”和“评书”。《南都》的系列年鉴成为了岁末年初广州报业最引人注目的一道风景。这个系列年鉴影响颇大,不少读者每天都候着阅读当天的年鉴呢!其中,最令笔者感兴趣的是2005.1.10的“2004文化年鉴·演义”。整个B叠16个版,除了大约1.2版的广告之外,共刊登了十三回演义(如下表所示)
I. INTRODUCTION From 2005.1.2-1.12, Guangzhou’s powerful media, “Nanfang Dushi Bao” (hereinafter referred to as “Nandu”) launched a series of almanacs for 11 consecutive days, namely “2004 Yearbook of Entertainment” (6 periods) “2004 Sports Yearbook” (2) and “2004 Culture Yearbook” (3). Among them, the cultural almanac were entitled “romance ”, “said article ” and “comment book ”. Yearbook of “Nandu” became the most striking scenery of Guangzhou Newspaper at the beginning of the year and the beginning of this year. This series of Yearbook impact quite a lot of readers every day waiting to read the yearbook of it! Among them, the author is most interested in 2005.1.10 “2004 Yearbook of Culture Romance ”. The entire B stack of 16 versions, in addition to about 1.2 version of the ad, published a total of 13 back to the romance (as shown in the table below)