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在安防行业,产品和服务技术性强,厂家与经销商、工程商以及甲方之间关系比较复杂,市场竞争愈演愈烈。比起广告战、价格战等激烈的市场竞争行为,客户培训略显含蓄,但往往厚积薄发,逐渐成为各家抢占市场、稳固客户关系的“秘密武器”。不少行业内的大型知名企业之所以能够长期维持市场占有率,在竞争中技高一筹,客户培训功不可没。
In the security industry, products and services are highly technical, and the relationship between manufacturers and distributors, contractors and Party A is rather complicated and market competition is fiercer and fiercer. Compared with fierce market competition such as advertising warfare and price warfare, customer training is slightly more subtle, but it is often well-established and has gradually become the “secret weapon” for seizing the market and stabilizing customer relationships. Many well-known large-scale enterprises in the industry have been able to maintain long-term market share in the competition skill, customer training contributed.