纺织品在业界一直有“创牌难、难创牌”的说法,而中国轻纺城市场却知难而进,从实施市场品牌战略入手,采取“强化宣传、细化服务、重奖激励、打假维权”四项针对性措施,大力引导经营户创牌发展,有力地促进了中国轻纺城市场的品牌建设,中国轻纺城市场竞争力也得以显著提高。为此,本刊特开辟“品牌纺城”系列报道,从政府、经营户以及采购商三方面来看纺城品牌建设的过去、现在和未来。 Textile industry in the industry has always been “difficult to create a brand, difficult to create a license,” saying, but the China Textile City market has gotten into trouble, starting from the implementation of market brand strategy, to “strengthen publicity, refinement of services, rewards incentives Anti-counterfeiting Rights ”and“ Four Targeted Measures ”, vigorously guide the development of business households and brand development, effectively promoted the brand building of China Textile City Market, and significantly enhanced the competitiveness of China Textile City in the market. To this end, this issue has opened up “brand textile city ” series of reports, from the government, business households and buyers from three aspects of Textile City brand building in the past, present and future.