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社会主义市场经济的建立和发展给我国新闻传播业带来了巨大变化,“传——受”关系由过去的“皇帝女儿不愁稼”式的卖方市场,开始转变为各类新闻媒介间激烈竞争的买方市场。于是,“营销时代”的市场竞争,逼着报刊的老总们在报纸的质量上、发行上苦苦下功,甚至不惜压低报价、扩大版面,力求“飞进千家万户”。然而,却不同程度的“冷落”着报纸“假日市场”。 一块不容忽视的阵地 自1995年我国实行“双休日”以来,《周末》之类的专版、专刊相继问世。从《南方周末》到《北方周末》,从《都市周末》到《周末时尚》等等,精心为读者设计周末生活,有的正浓墨重彩美化版面。这不能不说读者“周末生活”引起了报界的足够重视。可
The establishment and development of the socialist market economy has brought tremendous changes to the news media industry in our country. The relationship between “pass and subject” has been transformed from the seller’s market in the past, “the daughter of the emperors”, into a fierce competition among various media Competitive buyer’s market. As a result, market competition in the “marketing age” compels the veterans of newspapers and periodicals to exert their hard work on the quality of newspapers and newspapers, even at low quotations, expanding the forums and making every effort to “fly into every household.” However, to varying degrees, the newspaper “holiday market” is left out. A position that can not be ignored Since China implemented the “weekend” in 1995, special editions such as “weekends” have been published one after another. From “Southern Weekend” to “Northern Weekend”, from “Weekend on the City” to “Weekend Fashion”, we are devoted to designing weekends for our readers. This can not but say that readers’ “weekend life” has drawn enough attention from the press. can