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江泽民在党的十五大报告中说,新闻出版业要加强管理,优化结构,提高质量。从宏观角度讲,优化结构是新闻出版业提高宣传质量的重要基础;从微观角度讲,优化结构是党报导向正确和导向艺术水平提高的重要保证。现在,全国各地相当多的党政机关报(简称“党报”)以有效改版,优化结构的实践,在激烈的报业竞争中不断取得明显优势,颇令人振奋。从笔者已经查阅到的近五十家党报的有关资料看,各报都是以改版为深化改革的契机,以“送你一张新面孔”带动机制建设、管理水平和全员素质的提
In his report to the 15th National Congress of the Communist Party of China, Jiang Zemin said: Press and publication industry should strengthen management, optimize structure and improve quality. From a macro point of view, optimizing the structure is an important basis for improving the quality of publicity in the press and publishing industry. Optimizing the structure is an important guarantee for improving the art level of the correct orientation and orientation of the party newspaper from the microscopic point of view. At present, quite a large number of party and government organs and newspapers (abbreviated as the “Party Newspaper”) all over the country are exhilarating themselves by constantly improving their structure in practice through effective revision of their newspapers and obtaining clear advantages in the drastic press competition. From the data of nearly 50 Party newspapers I have read, all the newspapers are based on the revision of the opportunity for deepening the reform and “bring you a new face” to drive the construction of the mechanism, the management level and the quality of the entire staff