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永川依其独特的地理及自然优势,旅游行业得到了较大发展。但在其发展过程中还存在着旅游形式单一、文化内涵发掘不够,配套设施不完善,旅游消费低,品牌观念不强等诸多问题。本文通过对重庆永川区旅游业发展过程存在的一些问题及产生原因进行探讨,针对现存问题提出创新管理机制,优化产品结构,塑造品牌,加强旅游服务人才的培养等建议。
Yongchuan according to its unique geographical and natural advantages, the tourism industry has been greatly developed. However, there are still many problems in the process of its development, such as single forms of tourism, insufficient cultural connotation, inadequate supporting facilities, low tourism consumption and weak brand concept. This paper discusses some problems existing in the process of tourism development in Yongchuan District, Chongqing Municipality and their causes, proposes some innovative management mechanisms for the existing problems, optimizes the product structure, builds the brand, and strengthens the training of tourism service talents.