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近几年微电影广告蓬勃发展,研究从微电影广告产生的背景、微电影广告的叙事传输机制来研究微电影广告在当今盛行的原因。当今时代,互联网等移动终端设备的发展以及微电影广告中多蕴含的叙事传输机制会对其产生深远的影响。
In recent years, micro-movie ads have been booming. The research is based on the background of micro-movie ads and the narrative transmission mechanism of micro-movie advertisements to study the reason why micro-movie ads are prevailing today. In today’s era, the development of mobile terminals such as the Internet and the narrative transmission mechanism contained in the mini-movie advertisements will have a profound impact on them.