报业竞争今天已进入品牌竞争阶段。行业报要取得长久发展,必须整合资源,塑造品牌、经营品牌。掌握资源优势做好专业品牌近几年,很多行业报已经认识到“大而全”并非自己所长,又回过头去做行业报道。但一些行业报片面理解“立足行业”的宗旨,一心追求为主管机关服务,满足于领导讲话、工作部署等为主要内容,报道公文化、经营手段单一、管理机关化、运行机制呆板等弊端愈发凸显,使发展呈现僵化、萎缩状态,影响力日益减弱。 Newspaper industry competition has entered the stage of brand competition today. Industry newspaper to achieve long-term development, we must integrate resources, create the brand, brand management. In recent years, many industry newspapers have realized that “big and all ” is not their own director, but also go back and do industry reports. However, some industries understand the principle of “based on the industry” in a one-sided manner. They are wholeheartedly pursuing the service for the competent authorities and are satisfied with the leading speech and work deployment as the main contents. They report the public documents, the sole means of operation, the management organs and the dull operating mechanism Disadvantages become increasingly prominent, so that the development of a rigid, shrinking state, increasingly weakened influence.