讨论电影的创意,不能够离开两个相互关联的意义域。其一,是其“生成”的土壤文化产业,它更多地是针对文化产业的生产而言,而并不是针对艺术家个人的创造而言;其二,它是贯穿在电影的策划、生产、制作、发行,乃至放映的整个过程之中,而并不是仅仅针对电影的文学创作。不论是将传统的艺术观念与创意观念的比较,还是将经典的审美理论与创意理论相对照,都不能忽略创意最原初的使用域之所在。 Discussing the idea of ​​a movie can not leave two interconnected areas of meaning. First, it is the soil culture industry whose “genesis ” is more concerned with the production of the cultural industry than with the individual creation of the artist. Second, it is a plan that runs through the planning, Production, production, distribution, and even the entire process of screening, but not just for the film’s literary creation. Whether comparing the traditional concept of art with the concept of creativity, or comparing the classic aesthetic theory with the creative theory, we can not neglect where the original domain of the most original use is.