烟草行业在专卖体制之下,历来被看作是创新能力不够强大、生命力不够旺盛的产业。其实,这是一种误解。作为一个嗜好品行业,任何创新都需要时间的积累、理念的传递和严格的安全可行性测试。化妆品、药品的产品研发周期之长,是有目共睹的,又何况一个背负着现实需求和道德枷锁的尼古丁行业呢?中国烟草的类型总体是以烤烟型为主,外烟则不少混合型卷烟,这是卷烟的第一层品类。中式卷烟概念的提出,又是第二层品类。在这一层品类中,中国元素、中国情感、中 Under the monopoly system, the tobacco industry has always been regarded as an industry characterized by its lack of innovation capability and its lack of vitality. actually it is a kind of misunderstand. As a hobby goods industry, any innovation requires the accumulation of time, the transmission of ideas and stringent safety and feasibility testing. Cosmetics, pharmaceutical products, product development cycle length is obvious to all people, not to mention a burdened with real needs and moral shackles of nicotine industry? The type of tobacco in China is based on the overall flue-cured tobacco, while a lot of mixed cigarettes, This is the first category of cigarettes. The concept of Chinese cigarettes put forward, but also the second layer category. In this layer category, Chinese elements, Chinese emotion, in