酷漫居做家具电商有两个核心优势:一是得到了迪士尼等著名动漫品牌授权,解决了消费者的信任问题;二是一开始就计划好产品通路,网店一体化即最初的O2O。酷漫居现在的状态可能很多人不理解。它10月底刚刚拿了天图资本1亿元的投资,但是同时关掉了线下将近100家店面。让人更不能理解的是,酷漫居既不是为了扩张而融资,也不是为了关店而关店,而是为了发力,扩大在线上的比重,并重塑整个商业模式。酷漫居初期的发展是通过放开加盟、 Cool Manju doing furniture business has two core advantages: First, Disney has been authorized by the well-known animation brands to solve the problem of consumer trust; the second is the beginning of the planned product path, shop integration that is the first O2O . Cool Manju now the state may not understand many people. At the end of October it just took a capital investment of 100 million yuan, but at the same time closed nearly 100 offline stores. What makes people even more incomprehensible is that it is neither to finance expansion for the sake of expansion nor to shut down the shop, but to force it to expand its online presence and reshape the entire business model. Cool early stage of development is through the opening to join,