21世纪这样一个消费的时代,这个时代的设计文化不仅仅推崇实用、经济、美观,而是呈现了创意、品牌等设计文化特征。创意既是广告的灵魂,当今时代我们每时每刻几乎都能听到这个词,尤其为广告院校、广告公司、商家客户所重视,然而侧重点却截然不同。 In the 21st century, such an era of consumption, the design culture of this era not only praised practicality, economy and beauty, but also presented the design culture features such as creativity and brand. Creativity is both the soul of advertising. In modern times, we can hear this word almost every moment, especially for advertising institutions, advertising agencies and merchants. However, the emphasis is very different.