对传统零售商来说,扩展生意的唯一途径就是开更多的店铺、招聘更多的人。这种模式使公司承受着巨大的财政负担,因此只能带来慢速增长的结果。如今,一种新的商业经营模式——特许经营正从海外向我们走来,于是,希望迅速实现低成本扩张的商家们又多了一种选择。 “克隆”富翁的流水线 何谓特许经营?国际特许经营协会对它的解释是:特许经营是特许者与被特许者之间的一种契约关系。根据契约,特许者向被特许者提供一种独特的商业经营特许权,并给予人员培训、组织结构、经营管理、商品采购等方面的指导与帮助;而被特许者在特许者统一 For traditional retailers, the only way to expand their business is to open more stores and hire more people. This model places the company under a tremendous financial burden and can only result in slow growth. Now, a new business model, franchising, is coming to us from abroad, so there is an additional option for businesses looking to achieve low-cost expansion quickly. What is franchising? The International Franchise Association explains that franchising is a contractual relationship between franchisees and franchisees. Under the contract, the franchisor provides the franchisee with a unique franchise for business operations and gives guidance and assistance in personnel training, organizational structure, operation and management, procurement of goods and the like; and the franchisees are unified with the franchisor