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版权代理业是微利行业,需要达到一定规模后才能稳步发展,品牌、信誉和积累是版权代理机构生存与发展的决定性因素.“,”For one thing, we should take part in all kinds of book fairs and obtain latest news. Make fully use of resources from both domestic and international markets, subdivide markets and apply different strategies to manage them. For another, we should make breakthrough in the service category of copyright agencies. On the basis of copyright trading of books, we should extend our business to cartoon, screen and video, multi-media, digital products and e-publications etc. The agencies must find the right position in the market, and give full play to their advantages and functions on providing professional and social services, such as market development, market research, information providing and legal consulting. Agencies should improve themselves so as to gain their own position in publishing industry chain, and bring into play their drive-force in “Going out”.