市场营销是一门理论+实践的专业课程,且高职院校与一般本科院校有所不同,高职院校突出现场实际操作,培养人才方向是高级技术工人。传统的填鸭式教学模式使得高职高专院校的学生的学习积极性不高,培养高级营销人员,达到学以致用,让学生通过比赛的形式,运用所学营销知识解决实际问题。把以赛促教、以赛促学的教学模式应用到市场营销课程中显得尤为有效。 Marketing is a theory + practice of professional courses, and higher vocational colleges and general colleges and universities are different, vocational colleges highlight the actual operation on the spot, the direction of personnel training is a senior skilled workers. The traditional cramming teaching mode makes students in higher vocational colleges have a low enthusiasm to learn, cultivate senior marketers, make use of them, and make students use practical marketing knowledge to solve practical problems through competitions. It is especially effective to apply the teaching mode of “promoting education to competitions and promoting competitions to marketing” to marketing courses.