本文以招贴设计为立足点,通过对视知觉、形态、意识等方面的立体分析,阐述了招贴形态语言在观看过程中对精神的引导和对内容的解码。解析这样的观念所折射出的思维方式:隐藏的视觉信息透过外部的表现而被唤醒,潜在的设计透过造型而明显呈现出来。呼吁设计师在以招贴设计为例的基础上,重新构建设计中对人性的精神的感知,关注设计与人们的心灵对话,探求回归本源的设计。 In this paper, the design of the poster is taken as the starting point. Through three-dimensional analysis of the visual perception, morphology and consciousness, this paper expounds the guidance and deciphering of the content of the poster morphological language during the viewing process. The way of thinking reflected in the analysis of such concepts is that hidden visual information is awakened by external manifestations and the underlying design is clearly revealed through the modeling. Call for designers to take placard design as an example, based on the reconstruction of the design of the human spirit of the perception, focus on design and people’s spiritual dialogue, to explore the return to the original design.