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数字动画技术随着经济的发展和人们交往方式的改变,已经越来越深入的影响到文化传播的各个领域。本文通过对数字动画技术及其特点的梳理、数字动画技术与文化传播的关系、数字动画技术在我国文化传播领域的缺失、国外数字动画作品对我们的冲击及在文化传播领域发挥独特作用的启示及数字动画技术与文化传播的有机结合等几个部分的具体解析,详尽的阐述了数字动画技术在当今社会文化传播领域的独特价值。
With the economic development and changes in the way people interact, digital animation technology has more and more affected all fields of cultural transmission. Through the combing of digital animation technology and its characteristics, the relationship between digital animation technology and cultural transmission, the lack of digital animation technology in the field of cultural communication in our country, the impact of digital animation works abroad on us and the unique role played in the field of cultural communication And the organic combination of digital animation technology and cultural communication. It elaborates on the unique value of digital animation technology in today’s social and cultural communication field.