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企业的根本是战略,而战略的本质就是企业文化,企业文化是企业核心竞争力的重要组成。企业文化是一种观念形态的价值观,是企业长期形成的稳定的文化观念和历史传统以及特有的经营理念和风格。企业文化关系到企业的公众形象、公众态度、公众舆论和品牌美誉度。企业文化不仅在企业内部发挥作用,对企业员工产生影响,它也能通过传播媒体、公共关系活动等各种渠道对社会产生影响,向社会辐射,产生巨大而深远的社会效应。
The fundamental business strategy, and the essence of the strategy is the corporate culture, corporate culture is an important component of the core competitiveness of enterprises. Corporate culture is a kind of concept of values, is the long-term formation of a stable cultural and historical traditions and unique business philosophy and style. Corporate culture related to the public image of enterprises, public attitudes, public opinion and brand reputation. Corporate culture not only plays an internal role in the enterprise, but also exerts an influence on employees. It can also exert influence on society through various channels such as media and public relations activities and radiate to the society, resulting in huge and far-reaching social effects.