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作为一本摄影艺术刊物,《人像摄影》以传播人像摄影知识,研究人像理论,交流创作经验为办刊宗旨。虽然《人像摄影》不是典型的时尚类杂志,但由于人像与化妆品有着天然的不可分割的关系,故化妆品广告在该杂志中有着特定的生存空间和较旺盛的生命力。本文以2008年第10期《人像摄影》为例,试着从视觉表现和文字表述等方面对该杂志化妆品的广告特色进行分析。
As a photographic art publication, “portrait photography” aims to disseminate portrait photography, study portrait theory and exchange creative experiences. Although portrait photography is not a typical fashion magazine, cosmetics advertisements have specific living space and strong vitality in this magazine due to their natural and inseparable relationship with cosmetics. This paper takes the tenth portrait photography in 2008 as an example, and tries to analyze the advertising features of cosmetics in the magazine from the aspects of visual expression and written expression.