论文部分内容阅读
广播电视事业的发展,离不开广告创收,广告经营的好坏直接影响着宣传质量和事业的兴衰。在各级电视台都在做大做强的形势下,在夹缝中生存的县级电视台如何摆正位置,扬长避短,利用自己的优势,展示自己的个性,进而达到增加创收的目的,确立广告营销策略显得尤为重要。一、广告经营?
The development of radio and television business can not be separated from the revenue from advertising. The quality of advertising directly affects the quality of publicity and the rise and fall of its businesses. At all levels of television are bigger and stronger situation, the survival of the county-level television stations in the cracks how to position, avoid weaknesses, using their own advantages, to show their personality, so as to achieve the purpose of increasing revenue and establish advertising marketing strategy It is particularly important. First, the advertising business?