有记者曾问我是“如何培养广告主时央视的忠诚度的”,用我的一个观点回答他,那就是“媒介是企业的战略资源”。我的这个观点得到了我所接触到的所有广告主的赞同。以前,大家说卖广告是“拉广告”,卖广告的就是“吃饭、喝酒、洗桑拿、谈折扣”,有人觉得媒体上了企业的广告是给企业“面子”;还有人觉得企业在媒体投广告是给媒体“施舍”。我觉 A reporter once asked me “how to cultivate the loyalty of CCTV when advertisers” and answered with one of my views: “The media is a strategic resource for enterprises.” My opinion has been endorsed by all advertisers whom I have come across. In the past, everyone said that selling advertisements was “pulling advertisements” and selling advertisements was “eating, drinking, washing saunas and talking about discounts.” Some people think that media advertisements on enterprises are “face-saving” to the enterprises. Others think that enterprises in media investment Advertising is to the media “alms.” I felt