张艺谋作为中国电影界的佼佼者,其作品在综合运用语言,画面、音乐、道具等多种手段的基础上形成了鲜明的艺术特色,同时也使得电影的信息传输量达到了一定的高度。更好地传递信息也是修辞的目的。本文通过对张艺谋电影艺术特色的分析和借鉴,将修辞分为视觉修辞和听觉修辞两类。 As a leader in the Chinese film industry, Zhang Yimou’s work has formed a distinctive artistic feature based on the combination of various means such as language, pictures, music, props and the like, and at the same time, the amount of movie information transmitted reaches a certain height. It is also rhetorical to better communicate the message. This article divides rhetoric into two categories: visual rhetoric and auditory rhetoric by analyzing the artistic features of Zhang Yimou’s film.