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我们现在处在一个科学技术高速发展的时代,处在一个国家政治、经济、文化以及各行各业不断变革的时代,这些无处不在的变革改变了我们的思想,改变了我们经营的策略,改变了我们工作的方法。特别是传媒产业,在如影随行的变革中,不断地淘汰旧模式、繁衍出新媒体,再经过严酷的市场洗礼,析分出现时今新的框架,即传统媒体、网络媒体和移动媒体,而且市场的考验不因为某个时期形成的固有结构而停止,此时,广告公司就需具备更多能力去变革。
We are now in an era of rapid development of science and technology, in an era of constant political, economic, cultural and all-round change in our country. These ubiquitous changes have transformed our thinking and changed the tactics we have changed. The way we work. In particular, the media industry has constantly eliminated the old model and produced new media in the shadow of the changes in its mobility. After harsh market baptism, the new framework of the present era, namely, traditional media, online media and mobile media, And the test of the market does not stop because of the inherent structure of a period of time, this time, advertising companies need to have more ability to change.